As market sales slow, farmers turn to wholesale

As market sales slow, farmers turn to wholesale

From the Cornell Small Farms Program:

“Over the past 8 years, farmers markets have grown by 38% in the state of New York, giving NY the second highest number of markets in the country.  While this growth has provided an abundance of easy-to-access markets for small and beginning farmers, established farmers have started reporting slower sales and customer loss due to increased competition. These farmers complain of ‘burn-out’ from investing significant time and energy in direct-marketing strategies that are yielding diminishing returns. Meanwhile, distributers such as food hubs, grocery stores and restaurants are now recruiting product from small to mid-sized farms to meet growing consumer demand for local and sustainably-grown food.  Although technically ‘wholesale’ venues, these  businesses are often eager to establish attentive relationships with their suppliers,  offer attractive prices and terms, and maintain a product’s branding and integrity.”

The Cornell Small Farms “Baskets to Pallets” Program offers resources to farmers seeking to expand into the wholesale market. See here for more information.

Photo source: Library of Congress

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